Altmetrics can help publication planners identify digital online influencers, measure the uptake of key scientific statements in public discourse, and trace the dissemination of company research as never before. But to understand the future promise for altmetrics, we have to look back at altmetrics’ origins. In this session, participants learned key insights from the recently published State of Altmetrics report on topics like open science, machine learning, and expected developments in altmetrics. The talk included advice on how publication planners can use these new developments to make measuring the impacts of their own work easier and more informative.